Immersive Brand Activation Experience
Atolla Interactive Skin Lab
Atolla is an MIT-based skincare startup powered by Machine Learning. My team helped the brand with two brand activation events: the product launch party in Newlab and press night at Showfields in NYC.
Client /
Atolla
Role /
Interactive Installation Design, UX Design, Data Visualization
Team /
Kamin Phakdurong, Nonthi Sittikong, Supason Kotanut
Year /
2019
Location /
Newlab, Brooklyn & Showfields, Manhattan, New York, United States
Brand activation is about finding the intersection between what the brand stands for and the storytelling that excites people. For Atolla, their mission is to take the emotional guesswork out of skincare and give power back to customers with data.
To resonate with that, our team transformed their Skin Analysis into an immersive and interactive experience for the event where people can get a glimpse of that on-site.
From the concept development to deployment, the result is an irresistible huge-scale display connected with a station that allows the audience to interact with the system and learn about their skin. After the test, the audience receives a 5-digit skin sequence and a unique generative art powered by skin data. A data analytics system is embedded, allowing the brand to measure audience engagement and secure CRM data of the event attendees.
Atolla Product Launch Party in Newlab, Brooklyn
Atolla Launch Party in Newlab
Atolla Press Night at Showfields, New York
Atolla Press Night at Showfields
