The project focuses on designing the next generation of sportswear with the collaboration between MIT Design Lab and PUMA. As advances are made in fields such as materials science, electrical engineering, and artificial intelligence, new products that transform the user experience become possible. By incorporating these cutting-edge technologies, the team aims to make athletic gear highly adaptable, personalized, and future-proof. This project also explores the opportunities to integrate different touch points of the athletic experience, making it even more dynamic and connected for people everywhere.